The process of obtaining (and retaining) a job has changed. The old interview/hiring process wasn’t perfect but it focused on the job and your abilities. The corporation couldn’t know your politics, religion, or personal traits because they were part of your private life. Lacking this knowledge forced the company to judge you on job skills.
Social media opens your personal life to scrutiny. Corporations now demand a large online presence which can be judged behind your back. LinkedIn, Facebook, Twitter, and personal blogs are used to filter serious job candidates. Recruiters aren’t judging your job skills so much as your personality, religion, politics, and lifestyle. It’s a hunt for “red flags” like selfies at the sports bar, off color jokes, or anything else the company doesn’t like, including how you dress. The smallest thing can get you rejected.
So the hiring process turns away from job skills to include your personal lifestyle, tastes, and opinions. Things that have little or no reflection on your ability to do the job.
The people who succeed in this environment will give recruiters what they want with a carefully crafted online presence that projects a desirable corporate image. Everything you do or say can be used against you so it must all fit the corporate mold. Social media is now part of your online “brand” needed to get a job. Corporations have essentially hijacked it.
Corporations have twisted the internet into a tool to market yourself for a job. Recruiters skim around looking for candidates like shoppers looking for shoes on Amazon. Leave anything out and you’re disqualified. Leave enough out and you’re completely invisible. This forces you to do as they say or you’ll never have a job.
It’s a form of tyranny using your need for income as a weapon. You are not free to openly use the internet as you please. It must be used as your personal brand advertisement. You can only post what might appeal to a potential corporate recruiter.
Cutting the cable TV cord is a new fad. Not many people do but they like to talk about it. The industry is experiencing a slight decline but that’s also true of broadband internet subscribers. People are dropping both so it is not a simple shift to internet viewing. You can’t switch from cable to internet without the internet. Something else is going on.
The chart above shows a growth in mobile while other forms decline. Video media is a data hog most phone plans cannot handle. It’s clear your $49 data plan will not stream nonstop Netflix without costing a fortune. So what’s happening? The chart above tells us a certain number of people have dropped both cable TV and broadband for a reasonably priced phone plan and free wifi.
Free wifi is everywhere in most metropolitan areas. People dart down to Starbucks for a coffee and a few episodes of Walking Dead. An $8 Netflix subscription gives them something to watch without paying $120 cable bill.
What are the exact numbers? Cable TV lost around 5 million subscribers since 2010. Population also increased around 1 1/2% per year during that period, which is another 7 or 8 million. Add those two together and cable TV would need to add 12 million subscribers to maintain the same market percentage it had 3 years ago. That’s a lot.
Cable companies responded to a declining customer base by raising prices. This unearned windfall resulted in massive profit along with increased stock prices. They are making lots of money but their product is increasingly too expensive for many consumers. Cable TV thus becomes the main culprits fueling the cord cutting transition.
According to analysts Craig Moffett and Michael Nathanson “We have always argued that cord-cutting is an economic phenomenon, not a technological one. … Pay-TV revenue growth reflects rapid pay-TV pricing growth and that is precisely the problem. Rapidly rising prices are squeezing lower-income consumers out of the ecosystem.”
So what is the bottom line? Cable TV priced itself out of the market. Rather than lower prices to keep market share they’ve decided to go after the more affluent consumers while letting the customer base dwindle. Fees and charges were increased to maintain profit although it meant losing more subscribers. It was a calculated business move.
The cord cutters are merely those who can no longer afford the service. They have been forced into free wifi although it is not as desirable. Each month the cord cutters increase as cable costs escalate.
The main thing to take away from this info is the fact the entertainment industry intentionally created this situation. It’s no accident they priced viewing outside the reach of many consumers. Besides cable the TV, movie, and production studios keep demanding ever larger fees for their products. They are treating the public as a bottomless pit of profit that can pay whatever outrageous sum they demand. Companies are simply moving up the income ladder as more and more cannot afford to pay. Those left behind are haunting McDonalds lots in search of free wifi and whatever leftovers the studios allow them to see on the internet. Newer shows and desirable content are increasingly locked away behind paywalls only the affluent can afford.
You can view this as Capitalism or whatever but don’t make the entertainment industry a ‘victim’ of changing consumer habits. The industry created this situation by chasing ever larger profit. They don’t care if you watch their shows on mobile, cable, or the internet, as long as you pay for it. The studios that create the content do not see a problem if viewing habits change because they get money regardless where their wares are shown. The only losers are those priced out of the system and the rest of us who are stuck with ever larger bills.
The Sony Playstation 4 released a week ago. The New Xbox should be on sale now. Hopefully, the endless back and forth around the new consoles are over. The talk has been as stupid as it was pointless. I read winners and losers two months back before anyone had used either one. It was nothing but silly speculation.
Look, EVERYONE picks a console for two reasons:
1) You like the games they offer better than the other system.
2) Your friends use it.
That’s all there is to it. 99% of the systems will be sold for those reasons. All the talk about connectivity, voice commands, waving your arms motion control, and apps have no meaning.
Console game sales (and industry profit) has been declining for years. Smartphones and tablets are the new gaming horizon. Only the hardcore gamer is still interested in a console and it’s not clear there are enough of them to keep the industry alive once the casual gamer flees to mobile devices. All the trends say no.
Then we have the hardware being offered by both Sony and Microsoft. The last generation had cutting edge computer power (for the time). It was so good they managed to keep it around for years. The new PS4 and XB One? They both use the same super weak AMD Jaguar processors. It was originally designed for tablets and competes with the Intel Atom, which is the weakest computer they make. What will the XB One look like in 3 years using bottom of the barrel components? The words “boat anchor” comes to mind.
As always, the best solution is to skip both consoles for the PC. The games are usually (not always) cheaper. You have connectivity for multiplayer through Steam and it doesn’t cost $50-$60 for a subscription. There is really nothing useful from either the Xbox or Sony you cannot also get from PC gaming. The power of the computers cannot be compared. An Intel Core I7 PC is massively more powerful than either console plus you can upgrade it as technology improves.
PC gaming has also been more popular than consoles for years as this graph shows:
The answer as to which console is best is clear. Neither one. Casual gamers should stick to phones and tablets. Hardcare gamers should use the PC and forget about the console wars. Yeah, I hear it already - what about exclusive console titles like Halo? Well, if everyone bought PCs they wouldn’t be exclusive console titles, would they? All games would be on the PC or they wouldn’t sell at all.